It’s Moving Day!

It feels so rushed to all of a sudden be blogging over at when I had hardly announced here that I was going to be moving in the first place.  But the moment felt right with my Squarespace trial expiring + the interview publishing last Saturday.  So I made the switch and hardly looked back all week.

Until I went to schedule out next week’s posts.  And noticed that my last two scheduled here for today + next Friday were still in the queue.  It feels so bittersweet to be saying goodbye over here – but I hope you’ll continue to follow me over at the new site!  I’ve built it to be what I couldn’t code over here.

And even more exciting is I plan to go through these archives (all 370 posts!) + give any worthy content a good polishing + updating for future posts on the new blog.  It will be some familiar content with a whole lot of new ideas + images!  So I promise you won’t be bored.  :)

And did I mention I have a whole slew of ideas bumping around in my head?  It’s so hard to sleep at night because all I want to do is create!  Sometimes I even stare at the screen in paralysis because I want to do it all at once (so I end up creating instead while the ideas continue to swirl, form + develop, hehe).

So please come over to TheKnittedhome + tell me all about what you’d like to see in the new design.

I’ve even updated the email list!

Have you made any big transition in your life that felt all of a sudden?  I hope you’ll continue this journey with me so this isn’t goodbyeūüôā

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How to Support Your Favorite Small Brands

We all have those favorite brands that we can’t get enough of but don’t necessarily have the funds to buy everything we love in their shop.  Other than like-bombing + commenting on their blogs + other social media, how else do you show them your support?

Affiliate Links

When I find a small Brand that I want to support but maybe don’t have the funds to drop in their “Tip Jar,” or purchase something from their shop, I like to click through their blog’s Amazon or any other referral link before I make a purchase or sign up for a service.  This way I can directly support a Brand I love without costing me anything!  Why wouldn’t  I want to do this every time??

Small Biz Owners: Make it easy for your fans to support you by integrating these links into your posts, side bar, pages + anywhere else you might mention something that you have an affiliate link for.  Just be sure to disclose your affiliation somewhere on the same page.

Social Media Shares

By sharing your Favorite Brand’s links with your followers + friends, you are increases their reach a thousand-fold!

Even if you are only sharing one product that you love, this could be the gateway that introduces your friends to your Favorite Brand.  Not only does this support the Brand, but you + your friend now have something new to gush over!

Small Biz Owners: Make it easy for your fans to share!  Include share buttons at the bottom of your blog posts + in your shop listings.  Also update your social media accounts when you update your shop with new items or a new blog post.  I use IFTTT recipes to do all this in the background.

Word of Mouth

It might surprise you just how much weight your opinion carries with your family + friends.  Don’t believe me?  What was the last thing you purchased against the advice of a family member or friend?  You probably didn’t.

In fact, if you were truly overwhelmed with options, you probably went with what your family member or friend suggested because it worked for them (or it didn’t so you ruled that one out).  Or am I the only one paralyzed by choices these days + opt for the easiest decision already made for me? ūüėČ

Don’t dismiss online “word of mouth.”  Write a blog post about your favorite Brand + why you like them.  Include some of their images (with permission of course) to make your post really pop.  If you like it, your readers are sure to enjoy discovering your favorite Brand, too!

Small Biz Owners: Make it easy for your customers to spread the word.  Include a couple business cards with each purchase so they can share them with a friend(s).  Obviously give them a great shopping + customer experience so they can’t help but rave about you.  And I’ve seen a couple articles suggesting a freebie with your sales for gift givers to keep for themselves (since they will be gifting your item to their friend + won’t have a reminder of your brand that stays with them).

How do you show your love + support of your favorite brands?  What did I miss that you would love your fans to know?

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Busy Bee Behind the Scenes

I wish I could share more with you in today’s blog post, but there is so much still incomplete that I can only share words + links today.

Today I worked on

  • finishing tweaks to my new website on Squarespace – I’m so excited to be launching it on Friday!!  note: the link is currently directed to my Etsy shop until the new site is live.
  • a reference page for my first email series (coming soon!) called the Weekly Stitch
  • an email Editorial Calendar for all those subscribed to Knittedhome’s email list.  I promised I would improve it from a simple RSS summary and I’m so excited for what is developing on the editorial calendar!  For shop news, it will become a monthly update with exclusive tips + (of course) a little discount for being an email subscriber.

Other updates

  • The new website will have a special landing page just for Instagram followers + so far it is my favorite page!  (Is that weird?)
  • I’ve been busy re-organizing my MailChimp account to better deliver content that subscribers want to see.  I even built a brief survey to get their input!  I’d love to hear your thoughts, too!

Tomorrow is the Art Walk!

I haven’t even begun to pack yet!  Yikes!  But I hope all my local friends will try to visit – it always makes my day to see familiar faces.  :)  Look for the Review post next week!
And‚Ķ. I built this image during today’s morning nap.  
Weekly Stitches |
Can I gush a little + say how excited I am for this email series?  Even though it isn’t finished yet, if you sign up you’ll be the first one to receive it when it goes live!
Yes, I’ve been hyped on coffee for the last couple of weeks to get it all done, hehe.  I look forward to your comments! =)

What are you anticipating today?

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Bridal Shower Weekend – Pinterest Worthy!

It was a busy week leading up to a productive weekend!  My sister’s shower was Saturday + hubby worked on framing the porch deck.  
My mother + I set up the night before at her house: centerpieces, favors, printables + games, tables, chairs, food (including chocolate dipped oreos), etc.  She had the idea of the ostrich feathers, mason jars, + spilling pearls— and boy was it beautiful!!  
I admit this is the first time I’ve been sad to see centerpieces get taken down.

The sunporch looked absolutely grand!  It was the perfect setting for our 1920s themed Bridal Shower!

I’m always nervous hosting a party but this was the first time we had everything ready to go before our designated start time (yeah, my family is chronically late).  I was so impressed + proud of our efforts!  Perhaps that is what sparked my confidence to conquer so much this weekend…
Sunday I watched a Mailchimp webinar with Mariah and de-cluttered our kitchen countertop + dining room closet (which had become the catchall closet).  
And already this morning EJ + I have hit the bank, Jo Ann’s, Saver’s (to drop off donations), and Meijer for groceries and more yarn!
I’m hoping this energy continues through the week – because it is shaping up to be just as busy!  Tonight I teach my first Crochet Shell Cowl class at Michael’s, Thursday is the July Art Walk, and Friday I teach my second double-point knitting class (we are making newborn mittens!).
Oh!  And naptimes are devoted to rebranding progress.  It’s starting to take shape + I can’t wait to share it!!  Coming this Fall….ūüėÄ
What does your week look like?  Do you feel like you’ve hit the ground running or is it a slower, more relaxing pace for you?  Have a great week!

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Marketing that Actually Works

We all want to know the Super Secret Formula to Marketing.  Well guess what!?

Online Marketing that actually WORKS  |

… I wish I knew it, too!

Even though there are plenty of blog posts dedicated to this formula + that formula, what I have learned after reading countless articles + listening to dozens of youtube videos is that every Brand will find their own strategy that works for them.

Why? ¬†Because we’re all different with our own strengths, weaknesses¬†+ preferences.

Some of us are blessed with amazing prose; others can snap a dozen incredible magazine-worthy photos in 2 minutes while the rest of us are struggling to figure out where the Take Picture button is.  And some of the masters are blessed with sell-out products as soon as they list them for sale!

While I may drool over these talents, that’s not to say the rest of us can’t learn from their natural instincts. ¬†Because I believe it is all about testing each formula that you come across¬†+ infusing it with your own inherent talents to find your perfect Marketing Strategy.

To get your juices flowing, here is what I’ve found has worked for my little corner of the internet.

MailChimp newsletters

For every lady (sorry guys; I’ve only had 1 husband sign up with his wife in the last 2 years that I’ve been teaching) that has taken a class with me, joined us for Yarn Night or has even talked to me about taking a class, I have offered her the opportunity to sign up for my Knit¬†+¬†Crochet Student email list.

When I sit down to write these email updates (class schedules, class tuition sales + class reminders), I specifically write to them.  

As for Knittedhome’s newsletter, I know it needs more tweakingūüėČ ¬†I’d love to hear from you, my readers, what you’d like to see in your inbox + how often.

The Golden Rule when it comes to email marketing: Don’t clutter up your VIP’s inbox ¬†(yes, they are your VIPs because they have given you special permission to email them!). ¬†Hold it sacred¬†+ only send worthwhile content that you’re super excited to share.

Word of Mouth

Yes, good old fashion word of mouth is probably one of the best ways to market your business. ¬†How do you get people to talk about you? ¬†Give them something that will impress them so much, they just have to share it with all their friends or they’ll just BURST!

Here are some examples that have prompted me to shout praises of my own when I have discovered a Brand that I truly connected with:

  • Exceptional Quality in your product or service
  • A long-frustrating problem has finally been solved¬†by your product. ¬†Must. Tell. All. Friends!
  • Above-and-Beyond customer service
  • A mission or effort that I feel compelled to support – not necessarily feeding the hungry in Africa, but maybe a percentage of sales goes to support Mom’s House or another organization that resonates with me.

Interactions on Social Media

If you’re going to have a presence on any social media platform, the best thing you can do is engage not only with your audience, but also with your mentors¬†+ entities that you look up to. ¬†This will make them take notice of you¬†+ help create your own brand recognition with the Big Players.

My personal Icons whom I’d love to work with? ¬†Etsy, EtsyWholesale, West Elm, IKEA USA.

Mentors: KylaRoma, byRegina, Elle & Company

So far I can say I have jumped up + down when

The point of all this narcissism? ¬†People like to feel loved! ¬†Audience members want to feel a personal connection with you! ¬†How do you do that? ¬†By finding something to personally connect with them about! ¬†It may sound hard at first, but really, you both eat food, drink coffee/tea/lemonade/ice water, love your significant other/pet/home, hate your job/traffic jams, and sleep. ¬†There’s got to be something you can connect over, right? ¬†And the beauty is it only takes a few seconds but can really build up your audience.

I have been blown away by how quickly my Twitter¬†+ Instagram audience has grown just by me being curious enough to explore hashtags I’m already using in my own posts. ¬†I liberally share the love (heart-ing or favorite-ing ¬†–> many of my friends call this “like-bombing”) and it can quickly build a following.

I’m not saying just start liking everything you see to explicitly build your numbers; but if you are truly drawn to something you see or read, don’t be shy to let the author know. ¬†We are all sharing to be validated on some level, right?

What marketing strategies have you found actually work for you?  Feel free to share links/ referral links in the comment sections.  I love that we can all help each other out. =)

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